{"product_id":"superbe-rolex-day-date-ref-18038-de-1978-en-or-jaune-g24k","title":"Superb 1978 Rolex Day-Date Ref. 18038 in Yellow Gold","description":"Launched in 1956, the Rolex Day-Date is the first wristwatch to display the date and the day spelled out in full, and is produced only in precious metals. The 18038 inaugurated its fourth generation in 1977, marked by the introduction of the Rolex caliber 3055 with quickset date, and of the scratch-resistant sapphire crystal. The Oyster case in 18-carat yellow gold measures 36 mm in diameter and gives pride of place to the characteristic fluted bezel.\nThe example we are pleased to offer was produced in 1978 (serial no. 572xxxx) and is presented in superb overall condition. The silver sunburst dial is splendid, and the luminescent material (tritium-based) on the baton hands and at the tips of the hour markers has developed a superb orange patina, warm and even. The day disc is in Spanish. The Rolex caliber 3055 has been fully serviced by one of our experienced watchmakers and runs perfectly. We present this watch on a new Amplitude° strap in “Gold” grained calfskin, hand-stitched by our craftsman, complemented by a yellow-gold-plated Rolex pin buckle.\nA superb example of the reference 18038, which marks the Day-Date’s entry into modernity. An ideal watch for everyday wear, as well as for the most elegant occasions.","brand":"Rolex","offers":[{"title":"Default Title","offer_id":54979447324995,"sku":"G24K","price":13900.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0759\/1378\/9763\/files\/G24K-Superbe-Rolex-Day-Date-ref-18038-de-1978-en-or-jaune-Front-1.jpg?v=1793225576","url":"https:\/\/amplitudewatches.co\/en\/products\/superb-1978-rolex-day-date-ref-18038-in-yellow-gold-g24k","provider":"Amplitude","version":"1.0","type":"link"}